Neuaura Classic

Neuaura Senegal in leopard. Classic must have.

Reneu - Eco Friendly Line of Ballerinas

Neu Aura, Inc.                 Press Release

                                  

For Immediate Release

Neuaura Designer Launching an Eco-Friendly Line of Ballerinas
November 8, 2011 - Here is a pleasant surprise for eco-friendly shoe lovers.  Neuaura is introducing a new brand called Reneu! 
Reneu is an eco-friendly footwear brand consisting of ballerinas that are casual and comfortable. Arti Upadhyay, the founder of Neuaura, was inspired to start Reneu because she wanted an easy to carry travel shoe that was eco-friendly and comfortable yet still had style and flair. 
Upadhyay says, "I travel so much and I walk a lot every day so I wanted a comfortable travel shoe that was good for the planet, good for my feet and that would fit easily into my handbag.”
For the first season, the line consists of 2 ballerina styles in multiple colors made of eco-friendly materials such as hemp, organic cotton canvas and recycled materials.  The footbed is made of anti-microbial molded memory foam and these adorable shoes also come with a cotton canvas travel bag.  The design of the shoes is casual and classic with a contemporary shape that compliments the feet.
“When creating the line I decided to have a ballerina as the initial design because the silhouette can easily be paired with any outfit and be made as a comfort shoe” says Upadhyay.  “I also wanted the shoes to be foldable so that they are easy to carry around.”     
Upadhyay is also the designer of Neuaura which is an eco-conscious vegan footwear brand that focuses on women’s contemporary and casual styles.  For Spring 2012, Upadhyay really has drawn inspiration from prints and colors on canvas and has creatively combined them with faux nubuck, laser cut materials, and faux suede resulting in a line that speaks “eco-chic”.
“This season more than ever I was really inspired by washed canvas, floral prints, raffia, cork and wanted to find a way to uniquely combine them with novelty and laser cut materials”, she says. “I wanted the underlying tone of the collection to feel earthy yet still be city-chic.” 
Both Neuaura and Reneu brands are part of Neu Aura, Inc. which is committed to bringing quality, unique footwear that is animal free and eco-friendly.  They do their best to ensure that their manufacturing process and materials leave minimal impact on the planet.  Neu Aura, Inc has a giving back policy.  They care a great deal about the protection and preservation of animals and the environment so they donate 5% of their annual net sales to charities that support these initiatives.
Attached are line sheets for each of our collections.  For questions on Reneu or Neuaura or to schedule an appointment to see the collections and receive samples, please contact Sudha Alva or Arti Upadhyay at 732.207.7682 or press@neuaurashoes.com.

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Neuaura Shoes - Project Go Green Challenge

Here are some variations of the Sol style that the Project Go Green Challenge came up with.

Eco Fashion Event at Carbon DC - Sept 23, 2011

The eco fashion event at Carbon brought in some extraordinary individuals from the Ocean Foundation and The Humane Society of the United States.  I had the chance to speak with them to learn about some of their work. 

David Guggenheim, who calls himself the Ocean Doctor, is working on a coral reef project in Cuba.  The coral reefs in Cuba have remained virtually untouched, unspoiled and they are finding a way to understand why and how and replicate this in other parts of the world where the coral reefs are endangered.  His work will be featured on 60 Minutes with Anderson Cooper in a few weeks.

I met Heather Sullivan of the Humane Society for the second time and this time I was able to ask her a lot more questions about her work with the Humane Soceity.  Heather told me how they coordinate interventions with animal rescue teams on issues like puppy mills.  Once the puppies are rescued the Humane Society work really hard to help get the puppies adopted or find shelters for them.  The Humane Society also allows employees to bring their pet to work.  How cool?!

And the person who brought everyone together on this very special evening was Katherine of Carbon.  She worked for the government for many years until she decided to follow her dream of owning an eco-friendly boutique.  I can tell from the people that attended the event, the paintings on the walls and the brands that she carries that Carbon stands behind a great cause.

http://www.oceanfdn.org/
http://www.humanesociety.org/
http://www.carbondc.com/


Me along with Heather from the Humane Society and Jen from the Ocean Foundation



Katherine of Carbon DC

Ocean Foundation Mark Spalding with Katherine of Carbon



Ocean Doctor (pictured left) David Guggenheim



Ocean Foundation



Neuaura Shoes at Carbon



Neuaura Shoes at Carbon



Neuaura Spring 11 Photo Shoot

Photographer - Jonathan Hokklo

Our New Winter Boot - Robin

Our winter boot is made of recycled, waterproof ultra suede upper (made in Japan), plush, faux fur lining and non-skid sole. We tried them out this week in freezing NYC temperature and our feet were super warm. Felt like we were walking in our house slippers! :0) We are taking preorders now for mid Januaury delivery. Take advantage of the 25% discount which expires Dec 25th.(Then this style will go back to regular price).