Reneu - Eco Friendly Line of Ballerinas

Neu Aura, Inc.                 Press Release

                                  

For Immediate Release

Neuaura Designer Launching an Eco-Friendly Line of Ballerinas
November 8, 2011 - Here is a pleasant surprise for eco-friendly shoe lovers.  Neuaura is introducing a new brand called Reneu! 
Reneu is an eco-friendly footwear brand consisting of ballerinas that are casual and comfortable. Arti Upadhyay, the founder of Neuaura, was inspired to start Reneu because she wanted an easy to carry travel shoe that was eco-friendly and comfortable yet still had style and flair. 
Upadhyay says, "I travel so much and I walk a lot every day so I wanted a comfortable travel shoe that was good for the planet, good for my feet and that would fit easily into my handbag.”
For the first season, the line consists of 2 ballerina styles in multiple colors made of eco-friendly materials such as hemp, organic cotton canvas and recycled materials.  The footbed is made of anti-microbial molded memory foam and these adorable shoes also come with a cotton canvas travel bag.  The design of the shoes is casual and classic with a contemporary shape that compliments the feet.
“When creating the line I decided to have a ballerina as the initial design because the silhouette can easily be paired with any outfit and be made as a comfort shoe” says Upadhyay.  “I also wanted the shoes to be foldable so that they are easy to carry around.”     
Upadhyay is also the designer of Neuaura which is an eco-conscious vegan footwear brand that focuses on women’s contemporary and casual styles.  For Spring 2012, Upadhyay really has drawn inspiration from prints and colors on canvas and has creatively combined them with faux nubuck, laser cut materials, and faux suede resulting in a line that speaks “eco-chic”.
“This season more than ever I was really inspired by washed canvas, floral prints, raffia, cork and wanted to find a way to uniquely combine them with novelty and laser cut materials”, she says. “I wanted the underlying tone of the collection to feel earthy yet still be city-chic.” 
Both Neuaura and Reneu brands are part of Neu Aura, Inc. which is committed to bringing quality, unique footwear that is animal free and eco-friendly.  They do their best to ensure that their manufacturing process and materials leave minimal impact on the planet.  Neu Aura, Inc has a giving back policy.  They care a great deal about the protection and preservation of animals and the environment so they donate 5% of their annual net sales to charities that support these initiatives.
Attached are line sheets for each of our collections.  For questions on Reneu or Neuaura or to schedule an appointment to see the collections and receive samples, please contact Sudha Alva or Arti Upadhyay at 732.207.7682 or press@neuaurashoes.com.

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